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About
About
There’s an art to telling a brand’s story and pitching it to the media. Monica’s love for connecting with others compels her to dig deep and mine for the personal gold unique to every person and every story.
As a health & lifestyle journalist, Monica’s love of compelling storytelling led her to study screenwriting in Hollywood, CA. She has built key media relationships with editors, reporters, and TV producers over the years.
She loves working behind the scenes to get you seen. Monica is your Hidden Gem!
How It Works
What Clients are Saying
Prepare
To kick things off, let’s connect over a phone call. During this discussion, we’ll delve into your present PR requirements and evaluate your past initiatives. This will help us ascertain whether PR aligns well with your business objectives and identify the most suitable package for you.
Proposal
After our prep meeting – if you’re a fit – you’ll receive a custom proposal and a plan for your Public Relations.
Launch
Once the proposal is signed we’ll set up your plan and execute it. Typically, we’ll review your PR on a monthly basis but, you can reach out to me at any time.
FAQ
Public Relations (PR) is the secret sauce that gets your business from unknown to a household name. It’s all about creating win-win relationships between your brand and your audience. Think of it as storytelling that connects with your customers on a personal level. PR boosts your reputation through media, social media, or direct communication.
At Hidden Gem PR, we’re all about finding your unique story and getting it in front of the right people.
PR is like a spotlight shining on your business. It highlights what makes you unique and why customers should choose you over the competition.
Take Patagonia for instance. Their PR strategy revolves around their commitment to the environment. They’re not selling clothes. They’re selling a lifestyle and a promise to protect our planet.
Our PR firm can do the same for you. We’ll discover your unique angle and share it with the world. We’ll use proven strategies to take you from unknown to known. Or change your story to meet your current goals.
Cultivating a positive brand image relies on a few key tactics:
- Media Relations: It’s all about connecting with journalists and influencers to get the right exposure.
- Social Media Management: Engage with your audience online, building communities around your brand.
- Crisis Management: Be ready for the unexpected and handle any crisis swiftly.
- Event Planning: Host events that get people hyped about your brand.
Content Creation: Create top-notch content that tells your brand story.
So’s the deal: perception is everything. How people see your brand can make or break your business. That’s why hiring a PR firm is essential for any company. They help manage your reputation, boost visibility, and build credibility.
Take Tesla as an example. They don’t spend much on advertising, but look at their massive brand image. How did they do it? Through Elon Musk’s personal brand, smart product launches, and constant media interaction.